The Dead Internet Theory in the age of AI

What once sounded like conspiracy theory now reads like a system alert: up to 50% of internet traffic is now bot-generated, creating a “Dead Internet” where human interaction is increasingly displaced by AI-generated content. From fake engagement farms to AI-written articles, we’re witnessing a quiet transformation of the web’s social fabric, with content that sounds convincing but is “indifferent to truth.” Read the full breakdown →

What Does This Mean for Me?

Project professionals must adapt their communication for dual audiences: humans and machines. As AI increasingly reads, summarises, and generates project documentation, the way you structure information directly impacts what AI gives back. Clear sectioning, precise language, explicit context, and proper metadata help ensure both human colleagues and AI systems correctly interpret your communications.

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Key Themes

  • AI doesn’t comprehend intention, only predicts likely word patterns
  • Structure and precision in documentation improve AI interpretation
  • Context and metadata help ground AI understanding of project information
  • Balancing machine-readable structure with human meaning is essential

Down the Rabbit Hole

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