Meta steps into the AI assistant ring with its first standalone app, powered by Llama 4. Aiming to be a social-first AI, it challenges existing players like ChatGPT.
The details:
- The app features a unique “Discover” feed showing friends’ interactions (with permission) to demystify AI uses.
- Designed to learn user preferences over time , it offers personalised experiences and an advanced voice mode.
- Meta is simplifying development with a new API balancing power and flexibility , encouraging custom app creation.
- A potential premium tier for enhanced functionality might be on the horizon, according to Mark Zuckerberg.
- This launch coincides with Meta increasing AI spending and releasing privacy-focused AI tools for WhatsApp .
Why it matters: For project teams exploring AI integration, Meta’s focus on social interaction and developer tools presents new avenues for collaboration and potentially client-facing applications, distinct from purely task-based AIs.
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The rabbit hole
- Introducing the Meta AI App – Meta Newsroom
- Facebook parent Meta Platforms launches standalone AI assistant app – Reuters
- New Meta app aims to make AI a social experience – Axios
- Meta’s first dedicated AI app is here with Llama 4 – VentureBeat
- Meta introduces Llama API to attract AI developers – Reuters
- Meta planning a premium tier and ads for its AI app – The Verge
- Meta boosts 2025 spending up to $72 billion as AI race heats up – Moneycontrol
- WhatsApp is working on private AI chats in the cloud – The Verge
